SMIRNOFF NIGHTLIFE EXCHANGE PROJECT
On November 27th the world swapped nights.
CASE STUDY
Outdoor
To kick off the Nightlife Exchange Project, crate installations appeared in 14 countries around the world.
The installations came to life with projections at night. Each country was able to customize their own crate to represent their culture. When the final global events happened on November 27th, the crates became the centerpiece of every party.
